Don’t get caught out, apparently there’s a new breed of shopper in the UK

Don’t get caught out, apparently there’s a new breed of shopper in the UK

A few weeks into the New Year and already a raft of new terminology has begun to enter the vocabulary of retail marketers. One in particular that has caught our attention is ‘phy-gital’, otherwise known as a hybrid between physical and digital consumer channels. It…

Continue reading →