Monthly archive for August2015

No more stuff, please

No more stuff, please

The contrast between two types of goods, “stuff” and “experience”, is more relevant in today’s experience-obsessed world than it has ever been. It is commonplace to characterise the older generations as still tied to the traditional focus on “stuff”, on fixed and stable assets like…

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The Grey Pound – Are marketers missing a trick?

The Grey Pound – Are marketers missing a trick?

If you were to take a guess as to which consumer market the majority of retail brands target these days, it would be surprising if you did not identify the current 18-to-35-year-olds. But why would this be? What is this inherent obsession with youth? Since…

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