Monthly archive for September2015

Rugby may be a rough sport, but it is spotless for sponsors…

Rugby may be a rough sport, but it is spotless for sponsors…

Brands flocked to the FIFA World Cup last year, hoping to attach their name to one of the most popular sporting events in the world. Consider Adidas, for example, which was boosted so much by its sponsorship of the tournament in Brazil. But since the…

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In the dark about social media

In the dark about social media

New research suggests brands are missing out on “dark social”, an area of social media interaction beyond the public mainstream of Facebook and Twitter, including for example private messages through email and text. Research suggests that as much as 75% of all online content in…

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