Monthly archive for November2017

Brands on-the-go

Brands on-the-go

With the rise of discount chains as serious competitors, the supermarket “big four” – Tesco, Sainsbury’s, Asda and Morrisons – are engaged in a grisly race to the bottom. A recent survey of Britain’s Biggest Brands made the shocking discovery that 62% of supermarket brands…

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Subscription services and the future of marketing

Subscription services and the future of marketing

The marketing landscape is changing at an ever more rapid pace, and one of the principal reasons for this is that consumers no longer buy things. As demonstrated by the market dominance of universal subscription services such as Netflix, Amazon Prime, Spotify, and Scribd, the…

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