Archive for News

If Market Research techniques keep on getting better, why do so many new FMCG Food and Drink products still fail?

If Market Research techniques keep on getting better, why do so many new FMCG Food and Drink products still fail?

With a failure rate in the US for new Grocery products of over 80% which rises to almost 90% if launched by a small business, US brands could be forgiven for a strategy of making regular incremental improvements to existing products, rather than Innovating. Irish…

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Ad spending to a false god

Ad spending to a false god

Procter & Gamble’s recent publication of its huge cuts to digital ad spend last quarter (between $100m and $140m) marks, perhaps, the latest nail in the coffin of digital advertising. The FMCG giant’s scepticism towards digital is the latest in a long series of backlashes…

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More than one in four Brits have gone free from. Why?

More than one in four Brits have gone free from. Why?

More than one in four Brits now regularly buy free-from products, according to exclusive research for The Grocer. 27% of 2,035 consumers polled by Harris Interactive say they regularly buy lactose, dairy, gluten or grain-free products, up from 19% a year ago.  But just 14%…

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Brands embrace artificial intelligence in 2017

Brands embrace artificial intelligence in 2017

Much ink has been spilt expounding the revolutionary potential of developments such as near-field communication and the so-called “Internet of Things”. And in 2017, investment in artificial intelligence is predicted to triple. As we enter the new year, the idea of integrated AI, of the…

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Are lifestylers taking the free from lead in retail?

Are lifestylers taking the free from lead in retail?

Free From is continuing its stratospheric rise as one of the grocery sector’s most successful categories. One of the reasons for this rise is that, unlike so many other specialist categories, free from food is enjoyed by both allergy sufferers and “lifestylers” alike: not only…

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Tesco Free From Awarded Retailer of the Year 2016

Tesco Free From Awarded Retailer of the Year 2016

Last night the Free From industry gathered at The Royal College of Physicians in London to honour the achievements of brands who have excelled beyond that of their peers. Over the last nine years The Free From Food Awards have become one of the most…

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Brands need to wake up to the challenge of Generation Z

Brands need to wake up to the challenge of Generation Z

Always online, always sceptical of brands, always in control of the content they consume: these are the characteristics of Generation Z, the wave of “screenagers” fully integrated in the technological and social media transformations of the last decade. Armed with smartphones and maintaining a sceptical…

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Facebook’s new emoji feature: big news for businesses, half measures for users

Facebook’s new emoji feature: big news for businesses, half measures for users

Facebook’s new emoji feature – dubbed Reactions by the company – serves as a long-awaited extension to the website’s famous Like button, which, since the company’s inception, has been the only way (other than commenting) to pass judgment on a person or business’s post. With…

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Rugby may be a rough sport, but it is spotless for sponsors…

Rugby may be a rough sport, but it is spotless for sponsors…

Brands flocked to the FIFA World Cup last year, hoping to attach their name to one of the most popular sporting events in the world. Consider Adidas, for example, which was boosted so much by its sponsorship of the tournament in Brazil. But since the…

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In the dark about social media

In the dark about social media

New research suggests brands are missing out on “dark social”, an area of social media interaction beyond the public mainstream of Facebook and Twitter, including for example private messages through email and text. Research suggests that as much as 75% of all online content in…

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