Archive for Retail

Online retail boom continues as high street struggles

Online retail boom continues as high street struggles

It seems that online retail has finally come of age and is putting more pressure on traditional bricks and mortar rivals who are struggling to keep pace with the growth of internet shopping. Online clothing sales have been particularly buoyant. Online only fashion site Boohoo…

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Tesco named Free From Retailer of the Year for third year running

Tesco named Free From Retailer of the Year for third year running

On the 28th March, the annual Free From Awards ceremony became once again the setting for a celebration of Tesco’s pioneering work in the Free From category. For the third year running, the retailer beat off opposition from stores such as Asda and Sainsbury’s to…

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The future for retailers lies in brand partnership

The future for retailers lies in brand partnership

When it comes to finding ways to rejuvenate your brand’s presence on the high street in the wake of commoditisation and monopolisation by Amazon and its online competitors, there are few options more inviting – but also less common – than brand partnerships, or cross-promotion….

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The revolution is near

The revolution is near

Any attempt to imagine what the future of marketing will be like in five, ten, or twenty years’ time will have to take into account an exciting, increasingly ubiquitous technology: near-field communication. To the unspecialised ear it sounds forbiddingly complicated, but the principle of near-field…

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Has the future for retail gone full circle?

Has the future for retail gone full circle?

Napoleon is supposed to have described Britain as a ‘nation of shopkeepers’ (the attribution is disputed), and it is certainly true that the UK’s commercial power has been formidable historically. At the present moment, however, retailers are awakening to the uncomfortable fact that, in order…

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Are lifestylers taking the free from lead in retail?

Are lifestylers taking the free from lead in retail?

Free From is continuing its stratospheric rise as one of the grocery sector’s most successful categories. One of the reasons for this rise is that, unlike so many other specialist categories, free from food is enjoyed by both allergy sufferers and “lifestylers” alike: not only…

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On the road to the inaugural Allergy and Free From Show in Scotland

On the road to the inaugural Allergy and Free From Show in Scotland

Synergis will be present at the first ever Allergy & Free From Show Scotland this coming weekend (19th and 20th March). The Free From category continues to expand rapidly and is now worth almost £500m, with 1/3 of UK households having at least 1 person…

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In a supermarket far far away

In a supermarket far far away

The seventh instalment of the Star Wars franchise has become the third highest-grossing film of all time, beaten out only by James Cameron’s Avatar and Titanic. The manic anticipation of the franchise’s fans – showcased most memorably at the UK premiere in Leicester Square –…

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No more stuff, please

No more stuff, please

The contrast between two types of goods, “stuff” and “experience”, is more relevant in today’s experience-obsessed world than it has ever been. It is commonplace to characterise the older generations as still tied to the traditional focus on “stuff”, on fixed and stable assets like…

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The Grey Pound – Are marketers missing a trick?

The Grey Pound – Are marketers missing a trick?

If you were to take a guess as to which consumer market the majority of retail brands target these days, it would be surprising if you did not identify the current 18-to-35-year-olds. But why would this be? What is this inherent obsession with youth? Since…

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