The Free From category continues to expand rapidly and is now worth almost £500m, with 1/3 of UK households having at least 1 person with a food allergy or intolerance.
Responding to Free From's stratospheric growth, supermarkets and brands have made the category easier and easier to shop. Tesco in particular have recently re–designed the Tesco Free From branding and packaging, enabling customers to easily choose what's right for them.
At the event, consumers get the chance to try Free From products without having to make a big purchase commitment, and the show is crammed with brands showcasing their product ranges. It will be exciting to see the ways in which brands are innovating in terms of packaging, product design and taste and continuing to respond to developments among the customer base. For example, because of the rising popularity of the fitness and supplement industries and of Free From as a lifestyle choice, the snacking and on-the-go sector will be a central focus at the show.
Synergis design and manage the show experience for our client Tesco, who we are delighted to say won the Free From retailer of the year award last year. Come and see us on the stand, and if you would like to meet up email our MD Russell at firstname.lastname@example.org
We will be there for the whole two days so look forward to seeing you!