Synergis has been working with Tesco on their Free From brand since 2007, originally tasked with the job to create the core communication to engage with the thousands of Coeliac disease sufferers who form the largest audience for this range. As the range has developed and expanded into other areas of food intolerance the challenge has been to build greater awareness among newly diagnosed sufferers of Coeliacs disease as well as improve loyalty of existing Free From shoppers. Along with a distinctive brand platform and a close relationship with the organisation Coeliac UK, we are able to maintain engagement with our audience across different consumer cycles.
‘I have worked with the Synergis team for the past five years on the Tesco Free From brand. During that time I have found them to be creative and proactive, whatever the deadline. They are reliable, have a good understanding of the Tesco brand and business, and I have always found them to be a great agency to work with.’