As part of an on going programme of marketing support for Fruit Shoot in the US market, a calendar of promotional activities have been developed to gain new account listings, capitalise on secondary placement in store and build awareness for the brand when it matters most: at the point of purchase.
This particular promotion within grocery proved effective with a simple text to enter mechanic delivered by fun and engaging displays which appealed to both moms and kids.
Over the two month promotional period, running in over 2,000 stores in 4 key US regions the activity generated over 60,000 entries.
“Synergis are a Creative and Dynamic Agency who worked well with the Britvic International team to develop the Fruit Shoot Brand in the USA. The Team at Synergis wholeheartedly put their energy into working in partnership with us to dynamically develop key materials with a strong “can do” attitude and a Fun and Friendly approach. Many thanks to the Team for their creativity, passion and dynamism at such a critical stage in our journey.”
Fi Marshall VP Marketing, Britvic Worldwide Brands