Create a press advertising campaign to promote the Goodness for Kids range produced by Tesco. The range developed for children aged between 5 and 10 years old by expert nutritionists, concentrates on being portion controlled and healthy. Plus every product is taste approved by kids before it goes into the shops, so it is known that kids will love them.
Ad executions were designed to appeal to kids and parents alike as they will be appearing in publications distributed at schools and taken home to parents. Online advertising mirroring the ad execution on sites dedicated to school children linked back to the Goodness for Kids microsite on Tesco.com
Launch website »