Our task was to develop a wide scale sampling campaign targeted to millennials where a naturally energising energy drink would appeal.
A network of university student housing properties was targeted, and a sampling campaign was developed along with an engaging promotion which would encourage university students to not only try a free sample but share their impressions about SoBe Pure Rush online to their social network of friends.
University housing staff were also incentivised during the campaign with an internal promotion to ensure that the sampling activity was well displayed and stocked.
The campaign resulted in over 80.000 samples of SoBe Pure Rush being handed out across 23 different
universities. The promotion saw the highest online traffic to the SoBeUK twitter account since its inception.