Synergis Marketing Synergis is a full service marketing agency specialising in retail, food and drink - page 2

In a supermarket far far away

In a supermarket far far away

The seventh instalment of the Star Wars franchise has become the third highest-grossing film of all time, beaten out only by James Cameron’s Avatar and Titanic. The manic anticipation of the franchise’s fans – showcased most memorably at the UK premiere in Leicester Square –…

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Brands need to wake up to the challenge of Generation Z

Brands need to wake up to the challenge of Generation Z

Always online, always sceptical of brands, always in control of the content they consume: these are the characteristics of Generation Z, the wave of “screenagers” fully integrated in the technological and social media transformations of the last decade. Armed with smartphones and maintaining a sceptical…

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Facebook’s new emoji feature: big news for businesses, half measures for users

Facebook’s new emoji feature: big news for businesses, half measures for users

Facebook’s new emoji feature – dubbed Reactions by the company – serves as a long-awaited extension to the website’s famous Like button, which, since the company’s inception, has been the only way (other than commenting) to pass judgment on a person or business’s post. With…

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Rugby may be a rough sport, but it is spotless for sponsors…

Rugby may be a rough sport, but it is spotless for sponsors…

Brands flocked to the FIFA World Cup last year, hoping to attach their name to one of the most popular sporting events in the world. Consider Adidas, for example, which was boosted so much by its sponsorship of the tournament in Brazil. But since the…

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In the dark about social media

In the dark about social media

New research suggests brands are missing out on “dark social”, an area of social media interaction beyond the public mainstream of Facebook and Twitter, including for example private messages through email and text. Research suggests that as much as 75% of all online content in…

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No more stuff, please

No more stuff, please

The contrast between two types of goods, “stuff” and “experience”, is more relevant in today’s experience-obsessed world than it has ever been. It is commonplace to characterise the older generations as still tied to the traditional focus on “stuff”, on fixed and stable assets like…

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The Grey Pound – Are marketers missing a trick?

The Grey Pound – Are marketers missing a trick?

If you were to take a guess as to which consumer market the majority of retail brands target these days, it would be surprising if you did not identify the current 18-to-35-year-olds. But why would this be? What is this inherent obsession with youth? Since…

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Tesco Free From Awarded 2015 Retailer of the Year

Tesco Free From Awarded 2015 Retailer of the Year

Last night the Free From industry gathered at The Royal College of Physicians in London to honour the achievements of brands who have excelled beyond that of their peers. Over the last eight years The Free From Awards have become one of the most important…

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Solid friendships will make or break brands in 2015

Solid friendships will make or break brands in 2015

There are pivotal changes taking place in how consumers engage with brands lately. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest…

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Don’t get caught out, apparently there’s a new breed of shopper in the UK

Don’t get caught out, apparently there’s a new breed of shopper in the UK

A few weeks into the New Year and already a raft of new terminology has begun to enter the vocabulary of retail marketers. One in particular that has caught our attention is ‘phy-gital’, otherwise known as a hybrid between physical and digital consumer channels. It…

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