Synergis Marketing Synergis is a full service marketing agency specialising in retail, food and drink - page 3

No more stuff, please

No more stuff, please

The contrast between two types of goods, “stuff” and “experience”, is more relevant in today’s experience-obsessed world than it has ever been. It is commonplace to characterise the older generations as still tied to the traditional focus on “stuff”, on fixed and stable assets like…

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The Grey Pound – Are marketers missing a trick?

The Grey Pound – Are marketers missing a trick?

If you were to take a guess as to which consumer market the majority of retail brands target these days, it would be surprising if you did not identify the current 18-to-35-year-olds. But why would this be? What is this inherent obsession with youth? Since…

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Tesco Free From Awarded 2015 Retailer of the Year

Tesco Free From Awarded 2015 Retailer of the Year

Last night the Free From industry gathered at The Royal College of Physicians in London to honour the achievements of brands who have excelled beyond that of their peers. Over the last eight years The Free From Awards have become one of the most important…

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Solid friendships will make or break brands in 2015

Solid friendships will make or break brands in 2015

There are pivotal changes taking place in how consumers engage with brands lately. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest…

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Don’t get caught out, apparently there’s a new breed of shopper in the UK

Don’t get caught out, apparently there’s a new breed of shopper in the UK

A few weeks into the New Year and already a raft of new terminology has begun to enter the vocabulary of retail marketers. One in particular that has caught our attention is ‘phy-gital’, otherwise known as a hybrid between physical and digital consumer channels. It…

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Tesco Free From’s taste without compromise is put to the test

Tesco Free From’s taste without compromise is put to the test

Tesco Free From has been pioneering Free From foods for over ten years providing a large range of every day essentials and indulgent treats to delicious prepared meals and frozen foods. The brand is committed to offering the widest choice available of own label products…

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Homebase enlists Synergis to reinvigorate shopping

Homebase enlists Synergis to reinvigorate shopping

Having grown our retail skills and experience with some best in class names, it’s great to be working on another leading retail brand – Homebase. Our role is broad and will encompass activation, in store communications and enhancing the customer journey both in store and…

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The marketing battle for World Cup superiority

The marketing battle for World Cup superiority

The World Cup is one of the most prestigious and popular events in the world as millions tune in to watch their teams play. This produces fierce rivalry between countries as everyone is trying to win the biggest prize in football, the World Cup! However…

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Online retail gets savvy with location based offers

Daily deal websites and their mirrored mobile apps have been part of the digital retail marketplace in the UK for the last few years and are gaining acceptance from consumers rapidly. With the onset of new competitors like wowcher.co.uk in 2008, advertisers and online brands…

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The recession may be over, but don’t say it too loudly!

The recession may be over, but don’t say it too loudly!

Nobody has found these past six years easy (and we are far from suggesting anyone will find the next six any less difficult) but the signs are there that the 21st century’s ‘dark ages’ may be finally coming to a halt in 2014. Since 2008…

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