Synergis Marketing Synergis is a full service marketing agency specialising in retail, food and drink - page 3

Tesco Free From Awarded 2015 Retailer of the Year

Tesco Free From Awarded 2015 Retailer of the Year

Last night the Free From industry gathered at The Royal College of Physicians in London to honour the achievements of brands who have excelled beyond that of their peers. Over the last eight years The Free From Awards have become one of the most important…

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Solid friendships will make or break brands in 2015

Solid friendships will make or break brands in 2015

There are pivotal changes taking place in how consumers engage with brands lately. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest…

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Don’t get caught out, apparently there’s a new breed of shopper in the UK

Don’t get caught out, apparently there’s a new breed of shopper in the UK

A few weeks into the New Year and already a raft of new terminology has begun to enter the vocabulary of retail marketers. One in particular that has caught our attention is ‘phy-gital’, otherwise known as a hybrid between physical and digital consumer channels. It…

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Tesco Free From’s taste without compromise is put to the test

Tesco Free From’s taste without compromise is put to the test

Tesco Free From has been pioneering Free From foods for over ten years providing a large range of every day essentials and indulgent treats to delicious prepared meals and frozen foods. The brand is committed to offering the widest choice available of own label products…

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Homebase enlists Synergis to reinvigorate shopping

Homebase enlists Synergis to reinvigorate shopping

Having grown our retail skills and experience with some best in class names, it’s great to be working on another leading retail brand – Homebase. Our role is broad and will encompass activation, in store communications and enhancing the customer journey both in store and…

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The marketing battle for World Cup superiority

The marketing battle for World Cup superiority

The World Cup is one of the most prestigious and popular events in the world as millions tune in to watch their teams play. This produces fierce rivalry between countries as everyone is trying to win the biggest prize in football, the World Cup! However…

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Online retail gets savvy with location based offers

Daily deal websites and their mirrored mobile apps have been part of the digital retail marketplace in the UK for the last few years and are gaining acceptance from consumers rapidly. With the onset of new competitors like wowcher.co.uk in 2008, advertisers and online brands…

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The recession may be over, but don’t say it too loudly!

The recession may be over, but don’t say it too loudly!

Nobody has found these past six years easy (and we are far from suggesting anyone will find the next six any less difficult) but the signs are there that the 21st century’s ‘dark ages’ may be finally coming to a halt in 2014. Since 2008…

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Retailers are getting smart about mobile

Retailers are getting smart about mobile

Everyone knows that sales and usage of mobile phones are still growing enormously quickly. The numbers are mind boggling. This year, a record one billion smartphones will be shipped. Why does this matter to retailers and other marketers operating in the retail space? Quite simply smartphones…

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House of Fraser Gift Cards

We are pleased to have been asked by House of Fraser for Business to launch the second phase of a direct mail campaign targeting companies who use gift cards as incentives. This follows the success of the first phase that generated a 7% response and…

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