Last night the Free From industry gathered at The Royal College of Physicians in London to honour the achievements of brands who have excelled beyond that of their peers. Over the last nine years The Free From Food Awards have become one of the most important fixtures in the Free From year. And over those years the bright yellow awards logo has become synonymous with quality and innovation.

Our Managing Director Russell was on hand at the awards with our long standing client Nicki Clowes – Brand Manager Tesco Free From. In addition to the Retailer of the Year, Tesco Free From was awarded a monumental 11 individual awards from it’s own range of free from foods.

Winner: Retailer of the Year

Runner-up: FAIR Trophy for the Best FreeFrom Food 2016
Tesco Free From Garlic Baguette

‘WOW – milk, eggs and gluten free! Very tasty – you would really never tell the difference between this and a standard shop-bought garlic bread – soft crumb with a nice crunchy crust. Looks great – kids would just love this!’

Commended: Breakfast foods
Tesco Free From Fruity Strawberry Soya Fromage Frais Alternative

Winner: Bread
Tesco Free From Garlic Baguette

Highly Commended: Store Cupboard
Tesco Free From Salad Cream

‘Good to have an egg-free salad cream. Very nice consistency and flavour although really quite sweet.’

Highly Commended: Down the pub and the bar
Tesco Free From Onion Rings

‘Wow! Gluten-free onions rings – what a find that would be in a pub!! Onions quite sweet but the batter is crunchy and light – a very nice coating. And how good that they can be heated in the oven – no cross contamination issues with deep frying oil.’

Highly Commended: Meaty and Fishy Ready Meals
Tesco Free From Breaded Scampi

‘Wow – I haven’t been able to have these for years! And what’s more they are dairy, egg and soya free too. Great flavour and indistinguishable for ‘ordinary breaded scampi’ – they really fill a gap in the market.’

Winner: Children’s Food
Tesco Free From Southern Fried Mini Chicken Fillets

‘Yummy – nice chicken…. Smells great and very tasty. A really nice spicy taste – really liked them.’

Highly Commended: Children’s Food
Tesco Free From Carl the Caterpillar

‘Yummy! Looks brilliant – and tastes great too. Really soft and more-ish. Shame that my dairy-free friends can’t have him though…’

Highly Commended: Children’s Food
Tesco Free From 9 Garlic Doughballs

‘Flavour is great but they were a little bit too greasy. A bit too much garlic but a great texture and colour – smell fab! More please…..’

Highly Commended: Desserts and Puddings
Tesco Free From Cream Filled Profiteroles

‘Excellent imitation of a wheat profiterole – looks fantastic. Chocolate sauce slightly disappointing but creamy filling not too sweet. Great treat product.’

Highly Commended: Desserts and Puddings
Tesco Free From Strawberry & Vanilla Cones

‘Amazing! A gluten and dairy-free Cornetto!! Very impressive. Cone slightly soggy – maybe a thicker chocolate lining? – and perfectly pleasant strawberry soya ice. What a treat for those who thought they would never eat an ice cream cone again!!’