We began by developing a ‘brand identity wheel’ for each of the three brands. This ensured that everyone in the organisation was clear what each brand stood for.
We then distilled the brand essence into a set of detailed brand guidelines for each brand which formed an easy to use guide to fonts, colours, photography and tone of voice. The brand guidelines detailed how the brand should be communicated across both printed and digital media.
- Fox brands are available in over 30 countries and the feedback so far has been excellent. Fox has been able to communicate the brands in a consistent and cohesive way across all its different markets.