Logo Britvic

Challenge

Create an updated brand identity to help propel the launch into grocery with a new line of products.

Solution

Create a strong playful identity for the brand with visual assets that appeal to kids with clear differentiation from competitors in the drinks category. Eye catching POS was created to maintain in store presence and build awareness. A calendar of promotional activities was created to drive trial and to secure secondary placement within the grocery channel.

Impulse channels were supplied with a new tool kit to further expand distribution and position the brand as the category leader with a unique approach to category management.

Results

  • Within three years the brand increased distribution from one US state to being available throughout 30 states.
  • The brand now enjoys national distribution.

"I've worked with Synergis for many years whilst with many different clients and they have never failed to impress me and to deliver on time. Synergis managed the initial American launch of Fruit Shoot for me and were so determined to do a good job in the shopper marketing campaign they were due to deliver on that they put one of their team on a plane - out to the US - to gather some info and facts, excellent work, Thanks Annie."

Annie Dawson - Head of International Marketing, Britvic