Dentomycin Logo


Dentomycin was launched in 1995 and is a well-known, adjunctive treatment for adult patients with periodontal (gum) disease. Over the years it has been in a reserve positioning and a new campaign was needed. It is a useful additional therapy to scaling and root planning.


Create a trade press advertising and PR campaign targeted at dentists to promote the competitive advantages of Dentomycin® Periodontal Gel. The campaign used striking imagery to reinforce the products key USP.


  • Sales increased year on year by 6%