Synergis developed the SleepologyTM concept to gain stand out which researched extremely well amongst our target audience.
Synergis were tasked with developing a brand presence and marketing campaign to gain support from key retailers and drive consumer awareness of the Therma-Phase mattress range. The key target audience was identified as ABC1 women aged 40-60 and insight showed us that these women often struggled to get a good night’s sleep due to feeling too hot or too cold. We therefore focussed our campaign on the Therma-Phase mattress USP which has a highly sophisticated design to improve temperature regulation.The SleepologyTM concept was unique to Kaymed and was a holistic approach to a better night’s sleep. This concept was then communicated through a mix of PR, advertising and digital.
- Sales to date have increased by 36% since the campaign launch and the brand is established with key retailers such as Benson’s for Beds, Carpet Right and Furniture Village.
- Kaymed were awarded the title of Bed Retailer of the Year in 2017 with the on-going advertising campaign playing a part in the decision.