Synergis has developed a programme of activity designed to build awareness of the Tesco Free From range as well as supporting those with coeliac disease through a close association with the leading charity in the sector, Coeliac UK.
Experiential work includes a presence at the 3 main Allergy and Free From shows each year, all managed by Synergis. In addition, there is a blogger outreach and digital marketing campaign designed to influence key opinion leaders as well as consumers.
- Sales have grown every year since launch and were up 16% year on year in 2016.
"I have worked with the Synergis team for the past seven years on the Tesco Free From brand. During that time I have found them to be creative and proactive, whatever the deadline. They are reliable, have a good understanding of the Tesco brand and business, and I have always found them to be a great agency to work with."Nicki Clowes - Brand Marketing Manager